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HomeTop Global NewsHow Urban Outfitters' Nuuly outsmarted Rent the Runway

How Urban Outfitters’ Nuuly outsmarted Rent the Runway


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Urban Outfitters Inc., or URBN launched a clothing rental subscription service, Nuuly in 2019. Despite similar services on the market, Nuuly has proven it can hold its own in a fairly new market, competing with Rent the Runway, which is older by a decade and struggling financially. Analysts predict Nuuly could add $1 billion in value to URBN in just 3 to 5 years.



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